Halo Top isn’t your typical ice cream, which means everything about their latest campaign needed to feel special. So we took inspiration from luxury jewelry brands and couture makeup companies to elevate Halo Top’s visual aesthetic. Their iconic gold lid became an integral element of the tagline, along with complementary metallic accents throughout headlines and photography. As a result, their pre-existing, playful tone was transformed in a more premium and opulent experience.
This campaign was photographed remotely in Slovenia during COVID.