The design for most condom brands is joyless and sterile, which goes against everything a condom should represent. With that in mind, Sir Richard’s was designed to be a brand you'd want to interact with (and maybe even display on your nightstand).
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For every Sir Richard’s condom you purchase, one is donated to a developing country like Haiti. But in order promote usage of these condoms, we had to adapt the design to the Haitian culture. We looked to elements like the cross, which holds religious significance, and the color gold, which represents masculinity. Incorporating these attributes into the design meant that KORE condoms would be more widely accepted.
1.5 million condoms have been donated with plans of much more in the future.