Everyone ‘shoulds’ themselves. In fact, you’re probably should-ing yourself right now: I ‘should’ workout, I ‘should’ be a better friend, I ‘should’ eat better. Luckily, Halo Top was created so we could eat ice cream without all the calories, carbs, and ‘should’ feelings that typically come with ice cream. This campaign empowers fans to shake off the ‘shoulds’ and embrace all the good (and delicious) things life has to offer.
Directed by Jason Koenig | Creativity | Muse by CLIO | MediaPost
Just before heading into production, COVID struck. Along with the help of Anonymous Content, we managed to pull off a completely remote shoot in Slovenia.
We built an apartment from scratch in a Slovenian warehouse, from halfway across the world in San Francisco. Every inch of the set build was tailored to the choreography of the script. And the apartment was curated to be an extension of the brand, from a pink and gold accent wall to a gilded refrigerator.
To extend the campaign, we developed a Snapchat Lens that put fans in the spotlight. When users sang into the Halo Top spoon microphone, the Lens transformed fans into the hero of our launch spot.