Westworld fans are a passionate group who take the show’s fiction very seriously. So instead of advertising the mobile game, we created ads for Westworld’s fictional parent company, Delos. In the process, we honored the fiction of the show and let it bleed out into the real world. And we managed to do it all without breaking from the show’s narrative.
2019 Webby Honoree | D&AD Shortlist | Clio Entertainment Silver | Clio Entertainment Bronze | Addy Silver
First, we developed a Placement Test to determine where you belong at Delos.
It was like an aptitude test. A really dark, twisted aptitude test.
Those who took the Placement Test were given a shareable result. Our assessment was so accurate that one of the actors from the show was placed in the exact role she plays on Westworld. Spooky, huh?
Our public recruitment campaign drove people to apply online.
Even the billboards were devoted to the recruitment effort, making it appear as though Delos was now hiring.
We also made a handful of teasers that put a very ominous twist on corporate propaganda.
