The Power of Words
Words With Friends was a cultural phenomenon that captivated everyone from your mom to Alec Baldwin. So when it came time to reintroduce the world to the most popular mobile game of all time, we decided to pull some heart strings in the process.
Directed by Adam & Dave | Adweek | Silver Addy
CASE STUDY
In order to effectively launch Words With Friends 2, we had to remind people why they played the game in the first place: the connections they make along the way, which transcend both age and distance.
LAUNCH SPOT
To sustain momentum, we created a user-generated anthem that that championed real connection among Words With Friends fans.
FAN-FUELED ANTHEM
Then, we demonstrated how one word can be a game-changer with interactive holiday cards that mimicked the functionality of the game.